frankie’s green week: campaign with Bank Australia
To encourage frankie magazine readers align with Bank Australia’s environmental values, we created a digital campaign around Earth Day. The ‘green week’ campaign involved online articles, IGTV videos and other social media content.
Working with frankie’s marketing, editorial, advertising and design teams, as well as the client, I brainstormed and wrote the original content ideas, wrote articles, wrote social and ad copy and commissioned stories. I also developed and produced an IGTV video where frankie staff committed to sustainability pledges, such as composting and using sustainable products.
frankie staff sustainability video: scripted, produced and co-edited video featuring frankie staff, who made and discussed their sustainability pledges
social media content: planned and commissioned social media content
online articles: commissioned and planned online articles related to sustainability