school of frankie: campaign for Bank Australia
To encourage frankie magazine readers to sign up for Bank Australia, we created content focusing on the importance of personal finance and other grown-up life skills. The school of frankie campaign involved print and online articles, as well as a personal finance educational event.
Working with frankie’s marketing, editorial, advertising and design teams, as well as the client, I brainstormed and wrote the original content ideas, wrote articles, wrote social and ad copy, commissioned stories and organised the ‘money matters’ webinar.
school of frankie social promotion: wrote copy and worked with design on school of frankie imagery
money matters webinar: organised and hosted sold out money matters webinar, wrote marketing copy, promoted event on Facebook and Instagram
school of frankie web content: wrote, commissioned and planned 'school of frankie' web content