get festive: campaign for Spotlight and frankie magazine
To encourage frankie magazine readers to pick up their Christmas decorating supplies from Spotlight Stores, we created content around the idea of a DIY festive season. The ‘get crafty’ campaign involved an online article, three Instagram carousels, one DIY video and an online hand-lettering workshop.
Working with frankie’s marketing, editorial and design teams, I brainstormed and wrote the original content ideas, wrote an online article, wrote social and ad copy, commissioned talent and planned the hand-lettering workshop.
Festive living room decor Instagram carousel with @imakestagram: created concept and commissioned talent
Festive table setting Instagram carousel with @jesshope: created concept and commissioned talent
Online hand-lettering workshop with Spotlight: created concept, worked with talent, produced event, commissioned design work
Connecting with loved ones online article: created concept, commissioned article and produced article for web