Frocktober: campaign with frankie magazine and Ovarian Cancer Research Foundation
To encourage frankie magazine readers join the Ovarian Cancer Research Foundation’s annual Frocktober campaign, we created digital content around the concept of wearing favourite frocks to raise funds and awareness for ovarian cancer research.
Working with frankie’s photographers, writers and featured talent, as well as the client, I brainstormed and wrote the original content ideas, wrote articles, wrote social and ad copy, commissioned stories and produced video content. I also managed the promotion of our Frocktober content through tar
My Favourite Frock video with frankie staff: copywriting, video editing, design briefs, concept creation
My Favourite Frock interview: concept creation, photography commissioning, article writing, web production and promotion
Frocktober social promotion: copywriting for social posts, liaising with talent and concept creation