Strictly Business: campaign for Xero and frankie magazine
To encourage frankie magazine readers to sign up for Xero accounting software, we created content addressing the needs and interests of creative small business owners. The Strictly Business campaign involved videos, social media posts, an advice column, articles and even a $10,000 grant for a winning small business.
Working with frankie’s marketing, editorial and design teams, as well as the client, I brainstormed and wrote the original content ideas, wrote articles, wrote social and ad copy, commissioned stories and produced video content.
Dear Strictly Business advice column: launch, copywriting, commissioning design and subjects
What the heck is cash flow IGTV video: Copywriting for digital and social posts, video script-editing and production, idea generation, talent location
What the hell is marketing IGTV video: concept creation, social media copywriting, promotion, video script editing and commissioning
Dear Strictly Business advice column: concept ideation, commissioning writer, web production, promotion via Facebook ads manager
Strictly Business x Xero partnership launch: copywriting, working with client and marketing teams to come up with content and promotion strategy